Mad for it. This is why Liam Gallagher doing public transport announcements is a shrewd move | Jonn Elledge

Jonn Elledge - TheGuardian - 23/10
We are bombarded with public messages that are bland and boring. Maybe a familiar voice will cut through the noise, says journalist and author Jonn Elledge

Bleary-eyed passengers sleepwalking through their commutes on Manchester’s Metrolink tram network recently may have been in for a shock: in place of the usual recorded announcements was the distinctive drawl of Liam Gallagher, letting them know where their tram was off to and where it might be stopping next.

All this was a publicity stunt – an effective one, apparently, since I’m writing about it – to promote the Beyond the Music festival, which saw 100 artists perform at 17 grassroots venues across the city region. Normally I’d raise an eyebrow at claims that the idea of getting the ex-Oasis singer involved came from Andy Burnham...
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